It was all about the money, nearly $1.2 million in purses, during the Zia Festival racing card on Sunday afternoon at Ruidoso Downs and nearly 10-1 outsider Gonna Cha Cha took the biggest chunk of the cash – $165,912 – winning the $395,028 Zia Futurity for quarter horses.

The 11-race Zia Festival card was filled with stakes races for New Mexico-breds.

Gonna Cha Cha fought in the final 100 yards with The Four Js to win by a head in 19.927 seconds for the 400 yards. It was three quarters of a length back to third-place finisher Runin Sixes.

Owned by Norma Alvarez, Brenda Alvarez and Debra Laney, Gonna Cha Cha came into the Zia Futurity with only two starts and has stepped forward with each out to remain undefeated. After winning his maiden at first asking on June 3, he improved to take his Zia Futurity trial by two lengths as the 8-5 favorite for trainer Juan Gonzalez.

In the $172,026 Rio Grande Senor Futurity for two-year-old thoroughbred males, Scott Bryant and Joe Dee Brooks’ favored Kiss My Hennessy ran away from his nine rivals for an easy win in 1:04.42 for five-and-one-half furlongs.

Casey Lambert was aboard for trainer Todd Fincher.

Kiss My Hennessy moved to the head of his division last spring at Sunland Park when he won the Copper Top Futurity and continued to show his stakes class when he was second to Thermal in the $135,000 Mountain Top Futurity at Ruidoso Downs.

In the $159,744 Rio Grande Senorita Futurity for thoroughbred fillies, J. Kirk and Judy Robison’s Back Seat Roll got a heady ride from Enrique Portillo Gomez to score a hard-fought victory over KB’s Princess. Back Seat Roll bravely went through an opening on the rail and those two fought to the finish line.

Back Seat Roll got the neck decision in 1:05.18 for trainer Henry Dominguez.

A homebred daughter of Roll Hennessy Roll, Back Seat Roll has shown steady improvement and made her first stakes start in the Senorita Futurity. After a second and third in her first two starts, she won her maiden with a neck win over KBs Princess in their Senorita trial.

In the $140,142 Zia Derby for quarter horses, Jaime Dominguez’ Fury Of The Storm raced to his fourth-straight win and fifth win in his latest six starts with a convincing three-quarter-length victory over Caliente Colt.

Fury Of The Storm had a clean break and an open path on his way to the win in 19.818 for 400 yards with Esgar Ramirez aboard.

Fury Of The Storm started his winning streak in February when he won the NMBA Stakes and he then won the New Mexico Breeders Stakes before winning his Zia Derby trial by more than two lengths.

In the $50,000 Land Of Enchantment Stakes over seven-and-one-half furlongs, Barbra Coleman’s homebred Smash Dancer, under Casey Lambert, refused to give way in the final furlong to defeat Brother Louie by a one-half length. On Down The Road finished third, another four lengths behind.

Smash Dancer was timed in 1:33.42.

Trained by Todd Fincher for his fourth win of the afternoon, Smash Dancer was the 6-5 favorite after racing to a third-place finish in the Free Spirit Handicap two starts ago at Ruidoso Downs and returning to score a tight win in an allowance race.

In the $50,000 Lincoln Handicap for older fillies and mares at six furlongs, UKUSA Stables’ Cali Baby was much the best when she scored her first win since taking an optional claiming race back in October.

The Alejandro Medellin-piloted Cali Baby raced on the lead and then powered away from her rivals in the final furlong to win by an easy seven lengths in 1:10.69.

Trained by Eric Mikkelson, Cali Baby was well regarded at 4-1 odds after securing third-place finishes in the Foutz Distaff and the La Coneja Stakes in her previous three outs.

Vestal Virgin finished second and Gossip Dome was third.

In the $50,000 Sierra Starlet for three-year-old fillies, Rita Danley’s homebred Roll Bloomers Roll held Sandia Sonata safe through the stretch to score her third stakes win.

The Fred Danley-trained filly won her division of the Copper Top Futurity and the Sawyer Futurity last year. She prepared for the Sierra Starlet with an allowance win over the Ruidoso Downs’ track.

Roll Bloomers Roll was timed in 1:04.79 for the five-and-one-half furlongs.

In the $50,000 Road Runner Handicap for three-year-olds at five-and-one-half furlongs, Steve Prather and E. Dwayne Taylor’s T.V. Stevie prevailed over a very game pacesetter Damascus Last Hope for trainer Todd Fincher.

It was one-and-three-quarter-lengths back to third-place finisher That’s Who in the full 12-horse field.

T.V. Stevie, with Isaias Enriquez up, covered the five-and-one-half furlongs in 1:03.95.

In the $50,000 Zia Handicap over 400 yards, Fredda Draper’s Genuine American held off a determined bid by 13-10 favorite Here Kittykittykitty to get the head victory. Klassic Strawfly was a close third, just a neck behind.

The Carl Draper-trained Genuine American was timed in 19.782 with Esgar Ramirez aboard.

The eight-year-old Genuine Strawfly gelding won an optional-claiming race in February at Sunland Park and then came back to finish a close second behind Here Kittykittykitty in the Mesilla Valley Speed handicap.

In the $50,000 Zia 870 Championship, Rollickin Red Partners’ raced to his 3-5 favoritism with a one-and-one-quarter length romp while scoring his sixth-straight win.

The quarter horse gelding by Roll Hennessy Roll (TB) was timed in :46.124 with Casey Lambert aboard.

Kokopellis Babycakes was second and Affluent Boy finished third in the full eight-horse field.

The Todd Fincher-trained Rollickin Red started his winning streak the first time he raced around the turn, a $12,500 maiden claiming race in February of 2011. He came into the Zia 870 Championship off a win in the New Mexico Horse Breeders Handicap.

In the $34,200 Sierra Blanca Handicap for older horses at five-and-one-half furlongs, Stable HMA’s Our Choice rallied through the stretch and out finished Lesters Secret for his second stakes win in three starts.

Agiba Yulla finished third.

Our Choice, a son of Desert God, won the Jack Cole Handicap two starts ago at SunRay Park and took the Mr Cristo Handicap in March at Sunland Park. The seven-year-old son of Desert God from the Justin Evans barn has won 13 of 49 starts.

The Ry Eikleberry-ridden Our Choice boldly moved in the final furlong to get the win by three quarters of a length in 1:04.54.